How to Customize Your Squarespace Template as Your Practice Grows
If you’re here, you’re probably wondering, "Will I outgrow this website?"
It’s a common concern, especially when you’re thinking about investing in a template. Well, I’m here to tell you that with the right template, your website can grow right along with your practice.
Let’s dive into all the ways you can customize and expand your site using my templates designed specifically for therapists.
The Essential Pages: Laying the Groundwork
My templates come with several essential pages designed to meet the core needs of a therapy practice.
These pages lay the groundwork for your website and provide a solid foundation that you can build upon. Let’s break down the purpose of each included page:
Home Page: Your home page is your website’s front door. It’s designed to make a strong first impression, welcoming visitors and providing an overview of your services.
About Page: This page helps clients get to know you better. It includes your professional background, therapy approach, and personal philosophy.
Contact Page: The contact page makes it easy for clients to reach out. It typically includes a contact form, phone number, email address, and office location.
Services Page: The services page details the types of therapy you offer. It’s essential for letting clients know what to expect and how you can help them.
Blog Page: A blog page is a great way to share insights, establish your expertise, and improve your SEO. Regularly updated blog posts can attract new clients and keep current ones engaged.
These pages are designed to provide a comprehensive starting point for your website. From here, you can easily expand and customize your site to fit your growing practice.
Flexibility and Customization
My templates are incredibly flexible. They’re built to grow with you, so you won’t have to worry about outgrowing them anytime soon. You can easily duplicate and adjust pages to fit your evolving needs.
Customizing and Expanding Your Therapy Website Template
Duplicating Pages in Squarespace
Duplicating pages in Squarespace is super easy. Let’s say you want to create more detailed service-specific pages. You can simply duplicate your existing Services page and tailor each one to a specific service. This way, you can provide detailed information without starting from scratch.
How to Duplicate a Page in Squarespace:
Go to the Pages panel in the Squarespace editor.
Hover over the page you want to duplicate and click the "Settings" icon (gear icon).
Click "Duplicate Page."
Rename the duplicated page and customize it as needed.
Example: Suppose you offer individual therapy, couples therapy, and group therapy.
You can duplicate the Services page to create a detailed page for each type of therapy, explaining the process, benefits etc.
Adjusting Existing Pages
As your practice grows, so will your team and services. Adjusting your existing pages is a breeze. For instance, you can update your About page to include new team members or highlight new services. This keeps your site fresh and relevant.
How to Adjust Existing Pages:
Open the page you want to edit in the Squarespace editor.
Use the drag-and-drop feature to rearrange sections.
Add new blocks or sections by clicking the "+" icon.
Edit text and images directly within the editor.
Example: If you’ve added new certifications or services, updating your About page to include this information helps keep your clients informed and showcases your commitment to professional growth.
Favoriting Sections and Repurposing Them
Did you know you can favorite sections in Squarespace? It’s a handy feature! You can favorite a section you love, like a testimonial section, and repurpose it across multiple pages. This ensures consistency and saves you time.
How to Favorite a Section:
Hover over the section you want to favorite in the Squarespace editor.
Click the "Star" icon to add it to your favorites.
How to Repurpose Favorite Sections:
Go to the page where you want to add the favorited section.
Click the "+" icon and select "Favorites."
Choose the favorited section from the list and add it to your page.
Example: Let’s say you have a powerful testimonial section on your Home page. You can favorite this section and repurpose it on your Services page or even on a dedicated Testimonials page, ensuring that visitors see these positive reviews no matter where they navigate.
Potential Pages to Add
Let’s talk about potential pages you might want to add to your site:
Testimonials Page
Showcasing colleague testimonials is crucial. It’s social proof that builds trust. You can easily create a testimonials page by duplicating and tweaking sections from the Contact page.
What to Include:
Colleague testimonials and reviews.
Colleague endorsements.
Media mentions and social proof.
Example: Duplicate the Contact page, rename it "Testimonials," and replace the form section with colleague testimonials.
Resource Library
Providing resources for your clients is a great way to add value. Set up a resource library by duplicating your Blog page layout and filling it with helpful articles and PDFs.
What to Include:
Articles and blog posts.
Downloadable PDFs and e-books.
Links to external resources.
Example: Create categories for different types of resources, such as “Self-Help Guides,” “Workbooks,” and “External Links.” This organization helps clients find what they need quickly.
Workshops/Events Page
Hosting workshops or events? Add a page for these to engage clients and offer additional services. Manage event listings by duplicating and adjusting the Services page layout.
What to Include:
Upcoming workshop and event details.
Registration forms or links.
Photos and descriptions of past events.
Example: If you regularly hold mindfulness workshops, create a dedicated page with detailed descriptions, schedules, and registration links. Include testimonials from past participants to encourage new sign-ups.
Client Portal
A client portal can enhance your practice by providing a secure space for client interactions. Set this up by integrating third-party tools or adjusting existing pages.
What to Include:
Secure login for clients.
Access to private resources and documents.
Communication and scheduling tools.
Example: Use a third-party tool like Client Portal or SecureDocs to create a secure login area. Here, clients can access session notes, homework assignments, and private resources.
Specialty Pages
If you have specific specialties, create dedicated pages for them. For example, if you treat PPD, anxiety, etc., duplicate your Services page and customize it for each specialty.
What to Include:
Detailed descriptions of each specialty.
Treatment approaches and philosophies.
Testimonials related to each specialty.
Example: Create pages for each specialty with comprehensive information. For instance, a page dedicated to anxiety might include your approach to treatment, resources for managing anxiety..
Group Descriptions
Add detailed descriptions for therapy groups you offer. Duplicate the Services page and customize it to include group schedules and information.
What to Include:
Information about different therapy groups.
Schedules and session details.
Enrollment and contact information.
Example: If you run several group therapy sessions, each with a different focus, create separate pages for each group. Include the group’s goals, meeting times, and how to join.
Course Pages
Offering courses? Create course pages by duplicating the Services page and adding specific course content and registration links.
What to Include:
Course descriptions and syllabi.
Registration and payment options.
Testimonials from past participants.
Example: If you offer a course on mindfulness, create a page detailing the syllabus, what participants will learn, and how to register. Include testimonials and a FAQ section to address common questions.
Opt-Ins/Freebies
Engage potential clients by offering opt-ins and freebies. Duplicate your Contact page and modify it to include sign-up forms and free resources.
What to Include:
Free resources like guides, checklists, and e-books.
Email sign-up forms.
Calls to action to encourage downloads.
Example: Offer a free e-book on stress management in exchange for email sign-ups. This not only provides value but also helps build your email list for future marketing efforts.
Expanding from Solo Practitioner to Group Practice
As your practice grows, you might expand from a solo practitioner to a group practice. This transition is significant and your website should reflect this growth. Here’s how my therapist squarespace templates can support this change:
Add Team Member Profiles:
Create individual profile pages for each team member. Duplicate your About page and customize it for each therapist, including their bios, specialties, and contact information.
Create a Team Page:
Showcase all your team members on a dedicated Team page. This can include photos, bios, and links to their individual profiles.
Group Services Pages:
Offer different services provided by various team members. Duplicate the Services page to create specific pages for each type of service offered by different therapists.
Enhanced Booking System:
Integrate a comprehensive booking system that allows clients to choose their preferred therapist. Use third-party booking tools that can be easily integrated with your Squarespace template.
Example: If you start hiring more therapists specializing in different areas, update your site to include a Team page with profiles of each new therapist.
Highlight their specialties and provide easy booking options directly from their profiles.
Practical Tips for Customizing Your Therapist Website Template
Repurpose existing pages to keep your site fresh. Use the Blog page for news and updates or turn the Contact page into a multi-functional contact and FAQ page.
Repurposing Existing Pages:
Blog page for news and updates.
Contact page as a multi-functional contact and FAQ page.
Expanding your site’s navigation is also straightforward. Add new pages to the main navigation and organize additional pages under dropdown menus for a clean, navigable structure.
Expanding Navigation:
Add new pages to the main navigation.
Organize additional pages under dropdown menus for better navigation.
FAQs
Q: What if I need a feature that’s not included in the template?
A: My templates are highly customizable, and Squarespace offers numerous integrations. If you need a specific feature, you can likely add it with a third-party tool.
Q: How difficult is it to add new pages?
A: Adding new pages is easy. You can duplicate existing pages and customize them as needed. No coding skills required!
Q: What if my practice grows in a direction I didn't anticipate?
A: My templates are designed to be versatile. Whether you're adding new services, expanding your team, or incorporating new technologies, my templates can adapt to your needs.
Q: Can I integrate third-party tools and plugins?
A: Yes, Squarespace supports integration with a wide range of third-party tools and plugins. This allows you to add advanced functionalities such as scheduling tools, client management systems, and more.
Q: How do I manage the transition from solo practice to group practice on my website?
A: Start by adding team member profiles and a dedicated Team page. Expand your services pages to reflect the specialties of new therapists. Integrate a robust booking system to allow clients to choose their preferred therapist.
Let’s Do This!
Choosing a template doesn’t mean limiting your potential. My Squarespace templates are designed to grow with your practice, offering flexibility, customization, and ease of use. You can confidently expand your site with new features and sections, ensuring it always meets your needs.
Ready to make the smart choice? Explore The Template Shop, chock full of Squarespace templates designed specifically for therapists.
They’re easy to use, beautifully designed (if I do say so myself 🙃) and ready to help you put your best foot forward online. If you have any questions or need further assistance, don’t hesitate to reach out!
Here’s to a stress-free, professional-looking website that lets you focus on what really matters – your clients!
Need help building your coaching or therapist site?
I’m Ellie, therapist slash web designer. From DIY to support to custom therapy sites, I gotchu covered.
