a pic of three women around a laptop on Ellie Miller Design Co's website, where Ellie helps therapists and coaches build squarespace websites

Worried folks might click away when they see you're out-of-network?

Venturing into the out-of-network realm? It can seem a bit intimidating, especially if you're concerned about potential clients feeling overwhelmed by insurance details. I'm here to help you build a website that not only informs visitors but also makes them feel understood and supported.

By creating a welcoming and informative space, you naturally encourage visitors to engage more deeply with your services.

Let’s dive into these top 10 essential elements to enhance your site, ensuring it's not just a source of information, but a place that resonates with potential clients looking for out-of-network options.

1. Clearly Explain Out-of-Network Benefits

Start by clarifying what out-of-network really means and the benefits it brings. When you make it easy for clients to understand how they can still receive care through reimbursement, they’re more likely to consider the value over the network restrictions.

This transparency reassures potential clients and helps them see the worth in choosing a specialized therapist like you.

a pic of a free guide made by Ellie Miller Design Co. that helps therapists explain out of network benefits to potential clients on her website that offers web design for therapists and coaches — Check out this **free guide for swipe copy** you can use to explain OON benefits to potential clients ☺️

Grab your guide

2. Get Specific with your Niche

For an out-of-network therapist, it’s crucial to show potential clients exactly why you’re the perfect fit for their specific needs.

When clients understand that you specialize in their particular issues, they are more likely to see the value in investing in their health with you, even without direct insurance coverage.

a pic of Ellie Miller Design Co. Niche and Ideal Client Workbook for therapists and coaches looking for support with web design — Need some help clarifying your niche?

Don’t you worry your lil ole heart, I made it super easy for you with this ***Niche & Ideal Client Workbook.***

The Niche & Ideal Client Workbook

3. Show Off Your True Self

Authenticity resonates deeply with clients. When your website reflects your genuine personality and professional style, clients feel a personal connection. This is especially important for out-of-network therapists, as the personal fit can justify the choice beyond insurance conveniences. For more tips on how to write authentically on your site, check out this blog post: 10 Tips for Writing Website Copy that Actually Sounds Like You

4. Colleague Testimonials

Leverage testimonials from colleagues to highlight your expertise and professionalism. When other professionals vouch for you, it greatly enhances your credibility, reassuring potential clients about the quality of care they can expect, which is vital for those paying out-of-pocket.

5. Compelling Call-to-Action (CTA)

Be clear about what you want site visitors to do next. Effective CTAs like scheduling a consultation or downloading a resource guide can guide potential clients smoothly through deciding to choose you, an out-of-network provider, by reducing friction and enhancing their journey on your site.

6. Friendly and Professional Design

A welcoming and easy-to-navigate website design is crucial. It sets the first impression and can be the deciding factor in making a client feel comfortable and welcomed, which is particularly important when they are considering going out-of-network. Need some help with the design side of things? Check out my squarespace website templates for therapists or The VIP Day for a done for you site.

a pic of three squarespace templates for therapists as sold on Ellie Miller Design Co,'s website that offers web design services for therapists and coaches

7. Provide Valuable Content

Offering insightful content positions you as an authority and builds trust. For out-of-network therapists, educating potential clients about the benefits and processes involved can demystify perceptions and encourage them to engage with your services despite the insurance barrier. Starting a blog can be a great way to build authority in your niche, and in turn, build trust in your skills. If you’re new to the whole blogging thing, never fear! I have a blog starter kit to ease the process for you.

8. Easy-to-Find Contact Info

Make it effortless for potential clients to reach out. Immediate accessibility reassures clients that you are available to answer their questions, which can be crucial for those unsure about the out-of-network process.

9. Make Sure It’s Mobile-Friendly

Ensuring your site is accessible and responsive on mobile devices is critical as many people browse on their phones. A mobile-friendly site ensures that potential clients have a positive experience wherever they access your info, increasing the chances they'll reach out.

10. Optimize for Search Engines

SEO helps clients find you when they search for out-of-network options or specific therapeutic services. Effective SEO strategies can place you in front of clients who need your expertise but might not know where to start looking.

Going out-of-network doesn't mean stepping out of view. With these essential elements on your site, you're well-equipped to attract and retain clients who see the exceptional value in your services.